Madayn

Commissioned by our partners in Oman, FolkLike were invited to work alongside Senior Management and the Board of Directors to create a new brand for the Public Establishment for Industrial Estates. Meaning small cities, the name Madayn was been chosen to represent the Sultanate’s thriving nationwide network of world-class business hubs. And inspired by the imposing architecture of Oman’s historic towns and vibrant cities, the brandmark’s trifecta of stylized ‘meems’ - the Arabic letter M - highlights the important urban and social aspect of Madayn’s identity, its infrastructure of welcoming communities offering attractive places to live, raise a family, and build a career.